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EasyRoster Acquisition Case Study
Securing a Legacy, Succession Planning for the Next Era
Acquisition Date:
2016
Industry:
Workforce Management
Location:
Johannesburg, South Africa
Regional Operations:
Customers across 30+ countries in Africa & the Middle East
Key Accounts:
Long-standing enterprise client base across MEA
(25 countries), 20+ year partnership
Leadership :
Daniel Brits, Business Leader
Building on a Strong Foundation
Founded in 1995, EasyRoster has helped organisations across the Middle East and Africa (MEA) region manage large, shift-based workforce. Its tools are designed for operationally intensive environments such as guarding services to mining, cleaning, and facilities management.
With over 640 active branches and 380 customers in 30+ countries, EasyRoster became a trusted solution for businesses looking to simplify scheduling, optimise deployment, and control labour costs.
Long-standing client relationships, including a 25-country engagement with a single customer — reflect EasyRoster’s focus on understanding its customers’ needs, sector fit, and product reliability.
Why Omegro Was the Right Partner
“The EasyRoster business model, which is built on monthly annuity income, fit perfectly into Omegro’s vision. From the outset, they understood our value and respected our culture. Most importantly, our full team was retained. That mattered more than anything.”
— Albert Brits & Pieter Grobler, Founders
By 2016, EasyRoster had outgrown its internal model. The founders were still handling HR, finance, and marketing themselves. The business needed a long-term partner who could bring scale without compromising culture. Omegro brought exactly that and more.
Joining Omegro brought alignment on values and vision, but more importantly, it offered the right support to grow without breaking what worked.
Leadership That Carried the Flame Forward
As part of the transition, long-serving team member Daniel Brits, who had been with the business for 16 years took over as Business leader.
“You don’t fully understand what your business is capable of until you join Omegro. The tools, the people, the mindset — they set you up to succeed in ways you never imagined.”
— Daniel Brits, EasyRoster Business Leader
With Omegro’s structure behind him, Daniel was empowered to lead the next chapter — backed by clear succession planning, peer collaboration, and corporate support that freed up the team to focus on product innovation, customer success, and long-term planning.
Growth That Puts Customers First
One of the earliest changes was closer proximity to customers through more direct conversations and greater visibility into their day-to-day needs. This helped sharpen the team’s understanding of product priorities and improved internal alignment around customer success.
Mentorship from Omegro’s HR team also enabled career development and team capability-building.
From Tool to Platform
Today, EasyRoster is shifting from a single-point solution to a full operational platform. The goal is clear: reduce vendor complexity by offering a complete daily operations ecosystem.
Already in motion:
Mobile time & attendance app launched
Roadmaps for payroll, dashboards, access control, and more
Product development is aligned with long-term scalability and evolving customer needs for customers who currently rely on multiple vendors, EasyRoster aims to become the one trusted partner.
The Road Ahead
With proven leadership, Omegro’s long-term backing, and a clear focus on sustainability and growth, EasyRoster is poised to expand its market value and long-term impact while staying true to the culture and legacy that built its success.
“Omegro makes you feel like you’re part of ONE big family. That makes all the difference.”
— Daniel Brits, Business Leader
Get in Touch
Ready to sell your software business and join the Omegro family? Complete this form and a member of our M&A team will contact you as soon as possible.
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